Recently,
Italy has undergone a renaissance in artisan production.
It has long been known that basic creative strength
resides in handicrafts. In the last few years, these
strengths have become well known thanks to a new generation
of artists. Designers, architects, sculptors and painters
have created new drawings, shapes, and styles. These
new styles integrate the traditional handicrafts with
modern ones, bringing to life a new set of products.

As a result of these new ideas, traditional activities,
which once faced extinction, have begun to flourish
again. This rebirth has emerged from technical traditions
inherited from the past integrated with new ideas.
This new artistic heritage is a result of tradition
and of the overcoming of an ancient antagonism between
Major and Minor guilds. As a result of this extraordinary
reunification of the artistic and handicraft worlds,
and to celebrate the importance of these traditions,
the Chamber of Commerce of Arezzo, Federimpresa and
the Center for International Study Baldassarre Castiglione,
have created a program of seminars and classes called
ART&ART. The program will be offered to foreigners,
especially of non-European countries, to promote the
'Made in Italy' label, which expresses Italy's unique
regional identities. These regional identities will
have a place in the current global market only if
they are promoted with a specific program. We have
created this program for foreign clients in order
to understand the full range of local Italian products,
with their unique deep historic, artistic and therefore
economic meaning. This educational program builds
a network between producers and consumers. The program
promotes knowledge of the area and its specific products
with classes given by experts where they discuss the
cultural and technical understanding necessary to
appreciate Italian artisan production.The program
includes guided tours of museums where the participants
will witness the evolution of specific topics. Finally,
the participants will develop a first hand insight
into the businesses that produce the "Made in
Italy" product and its cultural environment.
The goal of this program is to promote the "Made
in Italy" label by using an innovative program
that offers international consumers an opportunity
to discover the quality and technology of the various
products through education and by creating relationships
between the producers and consumers.
ARTISAN
PRODUCTION FOR FURNISHINGS AND RELATED ACCESSORIES
IN
THE PROJECT SEMINARS
ART & ART
Italian artistic handicraft production of furnishings
and related accessories is similar in all of the
Italian regions. However, in TUSCANY and in the
surrounding central Italian regions, it stands out
for its exceptional production and for its stories
that come to life in the museums. In this region,
history seems to be indelible. Tuscany is multifaceted.
Landscapes are varied: the sweet hills that cultivate
vineyards and olive trees in Valdichiana and Chianti,
the bare lunar gullies and high severe cypresses
in the Siena area, the wild coast of Maremma, the
millenarian forests of Appennino and the poplar
woods of Versilia.    
Each corner of land is history, the Etruscans, the
Romans, the archeological areas, the Middle ages,
with its churches, abbeys and stronghold castles,
the Renaissance, with its magnificent buildings,
its fortresses and the nineteenth century with its
rural architecture that even today is considered
to be historic and artistic. Everything is the same
as in the past and is alive because the Tuscan people
are not different from those in the past. They are
unique. In Tuscany, where there is a good balance
between nature, art, culture and folklore, the ARTISTIC
HANDICRAFTS are exceptional evidence of the artistic
and versatile skills of these extraordinary people
that connect the past to the present, ancient art
to contemporary art.
During the Renaissance, the work of SILVER by
silversmiths almost achieved perfection. The silverware
at Palazzo Pitti in Florence is evidence of very
high quality and esthetic research. Even today,
this industry still expresses commitment, quality
and creativity used to furnish, serve, and embellish
the home. This silver production, known worldwide,
is used by craftsmen to preserve and hand down the
technical and cultural heritage of Italian jewelry
history.
Among Italy's expressions of art, we find the
old and well-known tradition of the creation of
WOOD FURNITURE based on old expertise in woodworking.
These craftsmen include wood carvers, inlayers,
lacquerers, blacksmiths, decorators and upholsterers
that work in interior design. Italian handicraft
objects are produced in the same way they were during
the Renaissance, in the workshops in many Italian
regions and in particular in Tuscany. They produce
carved and gilded frames, country-style, linear
and rigorous furniture or furniture with carvings
or inlaid work carried out on rich wood with varied
gradations of color. This work comes to life thanks
to the skills and creativity of the artisans. Tradition
can be found in the harmonious shapes of objects
and in the ever-lasting glamour and unique style
of the furniture. Restoration of the old furniture
and wooden artifacts reaches a higher artisan level
of the craft.
MAJOLICA has been used in Italy since the Middle
Ages, but during the Renaissance this handicraft
production reached a golden age. The Florence and
Faenza workshops marked a turning point towards
modern style. Plates and majolica jars often included
portraits of ladies and young people in period costumes.
Italian factories still produce high quality majolica,
both for the table and as ornaments that compliment
interior furnishings. Majolica is still produced
in the same historic locations. Nevertheless, this
activity is also characterized by creativity and
the desire to create new art forms. Majolica production
is connected, as in the Renaissance, to the artists'
freedom of expression and its language.
Along with ceramics, GLASS MAKING is one of the
most specialized sectors of Italian handicrafts.
Glass making originated in the Middle East and was
imported by Etruscans. During the Imperial Roman
period, glassware began to be shaped into rare and
beautiful forms. The exceptional mosaics in Ravenna
are evidence of the most beautiful work that mosaic
art has given to Christendom.
During the Renaissance, Venice resurrected this
art that seemed to be dying. Elegant and refined
glasses created by the Murano glassmakers are the
pride of many collections. The ancient colors and
shapes are reflected in the work of artisans and
designers that still work in the Laguna area. Skilled
glass and crystal makers produce objects for furnishings,
gifts and tableware. These items are currently produced
in well-known glass workshops in Altare in the region
of Liguria and in Empoli, San Giovanni Valdarno
and Colle Val D'Elsa in Tuscany. Glass also finds
its place in architecture with glass as a light
source through the transparency of its tints of
colors. In the fourteenth century, artists from
Murano began to take interest in the art of stained
glass windows and in the sixteenth century this
art reached its highest peak with Marcillat. This
stained glass artist, who developed his work in
Italy but was born in France, expressed the best
of his work in a series of masterpieces in the city
of Arezzo. Contemporary Tuscan artisan manufacturing
and decoration of stained glass allows for real
artwork to be created as an expression of light
and color but also as an element of interior design.
    
Traditionally, at least until the last century,
girls prepared a trousseau for their weddings. By
the Middle Ages, the trousseau was considered a
precious good and became customized through several
EMBROIDERY techniques. Trapunto Fiorentino (Florence
embroidery) and Punto Caterina de' Medici (point
Caterina de' Medici) date to the late Middle Ages,
when at court, workshops were organized by the landlady:
table and bed linens made of snow-white linen were
embodied with drawn-thread work. During the Renaissance,
Embroidery created in Florence, Milan, Venice and
Palermo took on an artistic value as the art of
painting was expanded to include embroidery. Antonio
Pollaiolo, Sandro Botticelli and Raffaello drew
embodied patterns to decorate furnishings and sacred
vestments. The embroiderer achieved such a technical
and chromatic perfection that the art of embroidery
has been known as "painting with a needle"
ever since. During the Renaissance, in Venice, the
artistic production of LACE was born. Venice boasts
the pre-eminence in the refinement of lace manufacturing
and in an amazing variety of Lace drawings. This
artistic production has developed in other Italian
regions such as Tuscany, Liguria, Lombardia, Abruzzo
and Umbria. Even today, based on old traditions,
lace for trousseaus and clothes is created following
the patterns set by the Minor guilds.
The Italian heritage of WEAVING is substantial
and rich. Among the evidence of this heritage, there
are collections that have given life to several
ancient cloths. Public, private and ecclesiastic
collections illustrate the historic path of a very
rich artisan sector. In addition to this "ancient
weaving", the current production includes table
linens, linens for trousseaus, and beautiful fabrics
for drapes and coverings. In the current production,
artisans try to be faithful to tradition, to an
experience that cannot be substituted for. Yet,
artisans, also, welcome new trends that come from
Italian designers.
It is important to give special attention to WROUGHT
STEEL and its use in modern furnishings. Wrought
steel is light and is appropriate both for classical
and modern items of production. It is fashionable
in homes, because these products can be elegantly
positioned in any room. This art achieved its height
during the Renaissance and Baroque periods. In Tuscany,
there are very important examples of architectural
work connected to the religious and civil environments.
The leaders in this art were artisans in Florence,
Siena and Lucca.
Designers and architects are interested in wrought
steel because of its versatility. It can be used
to create beds, tables, chairs for interiors and
it can also be used outdoors. Today, artisans with
technical and artistic experience create high-end
products that are the result of the kind of design
and taste typical of Italian tradition.
TERRA COTTA is an integral part of Etruscan civilization,
both as a building material and as furnishing ornaments.
During the Renaissance, it took on a high artistic
value, especially in Tuscany. The artisans achieved
such a high skill level that they were asked to
decorate the most famous gardens and to create ornamental
sculptures made of terra cotta. As in the past,
the production in artisan workshops was divided
into three sectors: food, interior design and furnishings.
This humble material is full of charm due to its
warm colors and is still created using old techniques.
It is used to create jars that contain oil and wine
and bowls for cheese. It is also used to produce
bricks to restore ancient houses or to build new
houses based on the old style. Terra cotta is also
used to create vases, statues, crockery and ornaments
for gardens and interiors.
|